Privacy Policy

Last Updated: November 2025

VetLifeShield, operated under Pillar Life Group (“we,” “our,” “us”), values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect the data you provide when visiting our website (vetlifeshield.com) or submitting information through our online forms or advertisements.

1. Information We Collect

• Contact details such as your name, phone number, email address, and zip code.
• Demographic and service-related data including age, state of residence, and military status.
• Tracking data collected automatically through cookies, Meta Pixel, and Google Analytics (GA4), such as IP address, device type, browser, and pages visited.

2. How We Use Your Information

• To assess eligibility for life insurance and provide personalized policy options.
• To connect you with a licensed insurance advisor in your state for consultation and policy recommendations.
• To contact you by phone, email, or SMS (as permitted under A2P compliance) regarding your inquiry or related services.
• To analyze website performance and improve our marketing and customer experience through analytics and advertising tools.
• To comply with legal obligations and regulatory requirements related to insurance marketing and communications.

3. Data Sharing & Disclosure

We do not sell your personal information. We may share limited data with:

• Licensed insurance advisors or partner carriers to fulfill your service requests.
• Trusted third-party platforms such as Google Analytics, Meta (Facebook/Instagram), and CRM tools for performance tracking and communication management.
• Legal or regulatory entities if required by law or to protect our business interests.

4. Tracking & Cookies

We use cookies, Meta Pixel, and GA4 tracking technologies to understand user behavior and improve our advertising effectiveness. These tools may record non-identifiable data such as browser type, referral source, and time spent on pages.

You can disable cookies in your browser settings at any time, though some site features may not function properly without them.

5. Your Consent & Communication Rights

By submitting your information on our website or through our advertisements, you consent to being contacted by a licensed insurance representative via phone, SMS, or email, as permitted under TCPA and A2P regulations. You may opt out of marketing communications at any time by replying “STOP” to SMS messages or emailing us directly.

6. Data Retention

We retain your information only as long as necessary to fulfill the purpose for which it was collected and to comply with legal and regulatory requirements.

7. Your Rights

• Request access to or deletion of your personal information.
• Withdraw consent for marketing communications at any time.
• Request clarification on how your data is stored or used.

8. Security Measures

We use SSL encryption and secure data storage practices to protect your information. Access to your data is restricted to authorized personnel and licensed advisors only.

9. Changes to This Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Updated versions will include a revised “Last Updated” date.

10. Contact Us

If you have questions or wish to exercise your data rights, contact us at:

Email: [email protected]
Phone: (312) 625.3790
Mailing Address: [4148 N. Monticello Ave. Chicago, IL 60618]

By continuing to use this website, you acknowledge and agree to the terms outlined in this Privacy Policy.